User Acceptance Assessment of E-Commerce Services; How to Improve the Usage Rate of An E-commerce Application

User Acceptance Assessment of E-Commerce Services; How to Improve the Usage Rate of An E-commerce Application

Abstract

The global prevalence of the Internet has encouraged many businesses to shift their operations to e-commerce platforms. Today, most of the businesses are performing on their e-commerce platforms as well as keeping on their physical presence, or they are following plans to run online in the near future. It is evident that a great number of e-commerce projects may fail because of various reasons ranging from misunderstanding about objectives, underestimating financial costs or failure in running a secure electronic commerce service. One remarkable reason to fail is end-users’ refusal. Users may refuse to use an e-commerce service because one e-commerce service does not provide their preferred specifications or does not seem to be adequately secure and private to fully rely on. Rejection of users leads to their disappointment about an e-commerce service and finally failure of one e-commerce service. Thus, it is becoming inevitable for decision-makers to assess user acceptance of an e-commerce service through comprehensive models. This paper aims to discuss the importance of users’ acceptance assessment for e-commerce services, and presents adopting one comprehensive model that is priorly introduced to assess users’ acceptance of e-commerce services.

Authors:- Hamed Taherdoost

Keywords: User Acceptance, Technology Adoption, Technology Acceptance Model, E-Commerce, E-Service, E-Service Technology Acceptance Model (ETAM).

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