Managing Successful IT Project; Marketing Perspective

By Hamed TaherdoostMarketing Management, Project Management
Managing Successful IT Project; Marketing Perspective

Abstract

With increasing pressure on user and market perspectives importance to play a crucial role in the Information Technology (IT) projects success, this study investigates based on theoretical reviews, how the concept of user acceptance, expectation, and finally marketing perspective are made manifest within the context of demand-oriented markets. Comprehensive and in-depth literature review concomitantly performed. This study identifies the emergence of schizophrenic divide between spheres within the IT projects management processes that the significance of end-users is underestimated. This conceptual split has the potential to cause widespread disharmony among IT project managers and impede progress toward achievement of successful IT projects. However, the majority of IT projects tend to fail, reportedly.

Authors:- Hamed Taherdoost and Abolfazl Keshavarzsaleh

Keywords:- IT Project, Success/Failure Factors, Risk Mitigation, User Acceptance, User Expectation, and Marketing

Full Text