Marketing Management – Page 2

August 27, 2015February 9, 2020Marketing Management, Project Management

What Extent Lesson Learned Can Help Project Mangers under Probability of Success or Failure Circumstances

What Extent Lesson Learned Can Help Project Mangers under Probability of Success or Failure Circumstances Abstract Hamed Taherdoost and Abolfazl Keshavarzsaleh Keywords:- Project Success Factors, Project Failure Factors, Project Management, Risk Factors

April 27, 2015February 9, 2020Marketing Management

A New Model for Evaluating Customer Lifetime Value in High Risk Markets

A New Model for Evaluating Customer Lifetime Value in High Risk Markets Abstract Kaveh Ahmadi, Hamed Taherdoost, Samira Fakhravar and Neda Jalaliyoon Keywords:- Components, Customer Lifetime Value (CLV), Environmental Risks, Supplier?s Flexibility, Customer Attraction/Retention Cost, Real Options Analyses

March 19, 2015February 9, 2020Marketing Management, Methodology, Project Management

How to Lead to Sustainable and Successful IT Project Management; Propose 5Ps Guideline

How to Lead to Sustainable and Successful IT Project Management; Propose 5Ps Guideline Abstract Hamed Taherdoost and Abolfazl Keshavarzsaleh Keywords:- IT Project Management, Success/Failure Factors, Risk Mitigation, Sustainable Project, Successful Project

May 9, 2013February 9, 2020Marketing Management, Performance Management, Technology Acceptance

Study of Internet Protocol Television in Iran

Study of Internet Protocol Television in Iran Abstract Hamed Taherdoost, Meysam Namayandeh, Neda Jalaliyoon, Kaveh Ahmadi and Mazdak Zamani