A New Model for Evaluating Customer Lifetime Value in High Risk Markets
A New Model for Evaluating Customer Lifetime Value in High Risk Markets Abstract Kaveh Ahmadi, Hamed Taherdoost, Samira Fakhravar and Neda Jalaliyoon Keywords:- Components, Customer Lifetime Value (CLV), Environmental Risks, Supplier?s Flexibility, Customer Attraction/Retention Cost, Real Options Analyses